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Guide
12 min read

The Complete Seller Guide to PengDrop

Whether you are launching your first digital product or migrating from another platform, this guide walks you through everything you need to know. From creating your account to growing a steady stream of sales, we cover every step in plain language with practical advice you can act on today.

1. Getting Started

Signing up for PengDrop takes about two minutes. Head to the sign-up page, enter your email address, and create a password. You will be taken straight into the onboarding flow where you choose your store name and pick a subdomain (for example, yourname.pengdrop.com). This is the URL your customers will visit when they want to browse and buy your products.

You do not need a credit card to get started. The free plan gives you full access to every feature with a 5% commission on sales, so you can test everything at zero upfront cost. Once you are comfortable and your sales are rolling in, you can upgrade to the Annual plan to drop that commission to 0%.

After onboarding, you will land on your seller dashboard. This is your home base: you can see your recent orders, revenue stats, and quick links to add products, manage your store, and view your payout settings. Take a moment to explore the sidebar -- everything is laid out in a simple, logical order.

2. Adding Products

To add your first product, click the "Add Product" button in your dashboard. You will be asked for a few key details: a product name, a description, a price, and the file itself. PengDrop supports files up to 5 GB, so you can upload everything from a lightweight PDF ebook to a large video course bundle.

Write a description that answers the question your buyer is asking: what will I get, and how will it help me? Be specific. Instead of "a comprehensive guide to productivity," try "a 47-page PDF with 12 weekly planning templates, a habit tracker spreadsheet, and a step-by-step morning routine framework." Specificity builds trust and reduces refund requests.

Add a cover image that looks professional even at thumbnail size. If you do not have design skills, tools like Canva make it easy to create clean product mockups in minutes. A strong cover image is often the difference between someone clicking through or scrolling past.

Quick checklist for every product

  • 1.Clear, benefit-driven product name
  • 2.Detailed description with specific deliverables
  • 3.Professional cover image (1280 x 720px works well)
  • 4.Correct file uploaded and tested with a preview download
  • 5.Price set (we will cover pricing strategy below)

3. Customising Your Store

Your PengDrop store is more than a checkout page -- it is your brand's home on the web. Head to the Store Settings section in your dashboard to personalise it. You can upload your own logo, set your store name, and write a short bio that tells visitors who you are and what you create.

Choose an accent colour that matches your brand. This colour appears on buttons, links, and highlights throughout your storefront, so pick something that feels intentional and consistent with any other branding you use on social media or your website. You can also add social media links so visitors can follow you outside of PengDrop.

If you already own a domain name, you can connect a custom domain so your store lives at something like shop.yourbrand.com instead of the default subdomain. This is entirely optional, but it gives your store a more polished, professional feel that can increase buyer confidence.

4. Payment Setup

PengDrop uses Stripe to handle all payments. When you are ready to start accepting money, click the "Connect Stripe" button in your dashboard. If you already have a Stripe account, you can link it in under a minute. If you do not have one, Stripe will walk you through creating an account as part of the connection flow.

Once connected, payments from your customers go directly into your Stripe account. PengDrop never holds your money. Stripe supports over 135 currencies and pays out to bank accounts in most countries, so whether your buyers are in the United States, the United Kingdom, Japan, or Brazil, they can pay in a way that feels natural to them. Your buyers can pay with credit and debit cards, Apple Pay, and Google Pay.

Stripe typically transfers funds to your bank account on a rolling basis -- usually within two to seven business days depending on your country. You can check your payout schedule and balance anytime in the Stripe dashboard.

5. Pricing Your Products

Pricing is one of the most important decisions you will make, and most new sellers undercharge. A good starting framework is to think about the value your product creates, not the time it took to make. If your Notion template saves someone ten hours a month, that is worth far more than the two hours you spent building it.

Pricing benchmarks by product type

  • Ebooks and guides: $9 to $29 for focused topics, $29 to $79 for comprehensive resources
  • Templates and spreadsheets: $5 to $49 depending on complexity and niche
  • Video courses: $29 to $199 for self-paced courses, higher for cohort-based
  • Design assets and fonts: $9 to $59 for individual packs, $49 to $149 for bundles
  • Software and plugins: $19 to $99 for one-time purchases

Start with a price you feel confident about, then experiment. You can always adjust. One effective technique is to launch at a lower introductory price and raise it after the first 50 or 100 sales -- this rewards early buyers and creates urgency for people on the fence.

6. Growing Your Sales

Having a great product on a great platform is the foundation, but you still need to get eyes on it. The good news is that you do not need a massive audience or a paid advertising budget to start making sales. Here are the most effective strategies for digital product creators.

Share your expertise on social media. Pick one or two platforms where your ideal customer spends time -- Twitter/X for tech and business audiences, Instagram for design and lifestyle, TikTok for younger demographics, LinkedIn for professionals. Post helpful content related to your product's topic consistently. When people see you as an expert, buying your product becomes a natural next step.

Optimise your product pages for search engines. Use descriptive product names that include words people actually search for. Instead of naming your product "The Ultimate Bundle," call it "Notion Budget Tracker Template -- Monthly Expense Planner." This helps Google understand what your product is and show it to people who are actively looking for it.

Build an email list. Email is still the highest-converting marketing channel. Offer a free resource -- a sample chapter, a mini template, a short guide -- in exchange for an email address. Then nurture that list with genuinely useful content. When you launch a product or run a promotion, you have a direct line to people who already trust you.

Ask for testimonials. After someone buys your product, follow up and ask if they found it helpful. If they did, ask if you can use their words as a testimonial. Social proof is one of the most powerful sales tools available, and it costs nothing.

7. Understanding Fees

PengDrop offers two straightforward plans, and there are no hidden costs or surprise charges.

Free Plan

No upfront cost. You get access to every feature -- unlimited products, your own branded storefront, analytics, and Stripe integration. PengDrop takes a 5% commission on each sale plus Stripe's standard processing fee (approximately 2.9% + $0.30). This plan is ideal if you are just getting started and want to validate your products without any financial commitment.

Annual Plan -- $89/year

Pay $89 per year and PengDrop's commission drops to 0%. You only pay Stripe's processing fee. If you are making more than roughly $150 per month in sales, this plan pays for itself. For a creator earning $1,000 per month, the Annual plan saves over $500 per year compared to the Free plan. The more you sell, the more you save.

Both plans include the same features. The only difference is the commission rate. There are no transaction limits, no product limits, and no hidden fees. You can switch between plans at any time from your dashboard.

8. Getting Help

If you run into any issues or have a question that this guide does not cover, we are here to help. You can reach us by email at support@pengdrop.com and we aim to respond within 24 hours, though most replies go out much faster than that.

We also encourage you to check our blog regularly. We publish practical articles about selling digital products, marketing strategies, and platform updates. If there is a topic you would like us to cover, let us know -- our content is shaped by what our sellers actually need.

PengDrop is built by a small team that genuinely cares about helping creators succeed. Every piece of feedback you share goes directly to the people building the product. If something is not working the way you expect, or if you have an idea for a feature that would make your life easier, we want to hear about it.

Ready to start selling?

Set up your store in minutes. No credit card required on the Free plan.

Written by the PengDrop Team

February 11, 2026